Inner Hug Yoga: Logo & Visual Identity
In January/February 2022 I was commissioned to create a brand identity ‘Inner Hug Yoga’ founded by Júlia Bertuol. The brief was to create a logo and visual identity kit that would help Júlia communicate her online yoga classes and values to both new and existing clients. She wanted a visual identity that would help Inner Hug Yoga be percieved as a brand of gentle, calm yoga classes for self-love, physical self-care and mindfulness.
Logo style influences liked by client.
Four logo designs presented to client.
Logo Colour Background Variations
Colour Palette Concept
Headings and Body Font Kit
Recommended image and text styles that evoke a sense of calm.
“My new brand logo, colours, and fonts beautifully capture the gentle and profound way in which I lead yoga classes.
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