Come up with imaginative and attention-grabbing theme for the Halloween coloured lenses campaign. It is the busiest time of year for Maternia and they wanted something unusual and eye-catching in order to set themselves apart from the competition. The brief included website banners, social media images, a YouTube bumper ad video, affiliate banners and a revamped coloured lenses landing page.
I knew that I had a lot of creative freedom for this brief. Since it was a Halloween brief, there were very little restrictions - the crazier the better. I wanted to create something that would be different from the usual Halloween approach of orange and black pumpkins or ghouls etc. Although a witch is a popular Halloween motif, I transcended her to a psychedelic, extra-terrestrial, 'trippy' coloured lenses world. I really had fun letting my imagination go wild here, yet still making sure that the target audience knew what the campaign was about.